From first enquiry to new member, in six weeks
53 asked, 25 paid for a trial, 25 turned up, 18 joined
Black Cat Jiu-Jitsu logoBlack Cat Jiu-Jitsu
143 five-star reviews, and no way to book a class.
Black Cat Jiu-Jitsu had the hardest thing to earn already: 143 reviews at five stars. What it didn't have was any way to act on that. The homepage and the About page were literally the same page, the trial-class link went to a hosting login screen, and there was no contact form and no click-to-call anywhere on the site, including the contact page.
Where it started
What we found.
- The homepage and the About page were the same page.
- The trial-class link redirected to a GoDaddy login screen.
- No contact form, and no click-to-call anywhere, including the contact page.
- No analytics of any kind, so no visit had ever been recorded.
- Seven public pages in total, two of which were the same page.
- 143 Google reviews at five stars, with no working path to a trial.
What we changed
The work.
Built and launched a new site, with a content system the gym can edit itself.
Published 12 articles on what people search before choosing a gym, and rewrote 16 town pages around landmarks that actually exist.
Built a staff CRM for trials and conversations, sitting over the existing member system, so the front desk can see every enquiry and where it got to.
Fixed the duplicate-address problem and gave five orphaned pages a route in from the rest of the site.
Submitted a full profile description and an eleven-service catalog to Google.
What changed
The numbers that moved.
Of the people who paid for a trial
18 of 25 became members
Share of tracked keyword-location checks ranking in the top three on Maps
27%41%
20 searches measured across 81 locations, for 1,620 checks
Named in AI answers to people choosing a gym
7 of 8 questions, with the site itself cited in 5
In their words
What the owner wrote on Google.
★★★★★
I’ve been really impressed with Black Tiger and the difference it’s made for my business. I had not used any sort of SEO service like this prior and all I can say is wow, it’s been a huge help with getting clients in the door. I’m pretty picky about how I wanted things done and they heard all of my concerns and created a custom plan that I was comfortable with. Can’t recommend them enough.
Where it stands
What we're working on now.
Turning on the trial SMS bot, which is built and tested but deliberately still switched off until it has passed a live test on a real phone.
Tell us where the business is stuck.
We'll tell you what we'd change first and what number should move if it works.
Book a free call