Members at one of the newer gyms
176
In five months.
Kaizen MMA logoKaizen MMA
Six gyms, one website, and a member system built to match.
Kaizen MMA runs six locations across Northern Virginia. Their WordPress site had 103 pages, but most of what Google could actually see were old URLs that no longer existed, and a duplicate copy of the site was indexed separately. Member records were split between two systems, and half the gyms had no member data at all.
Where it started
What we found.
- A WordPress site where only about 20 pages had any search visibility, and most of the visible URLs were old slugs that had already been removed.
- A duplicate copy of the site indexed under a separate address, splitting the signal.
- Member and billing records split between two systems, with no single view of who was actually active.
- Half the gyms had leads in the CRM and no member records at all.
- No way to see, on any given morning, who had booked a trial and who had turned up.
What we changed
The work.
Rebuilt the site and moved it off WordPress.
Built Gym OS: a check-in kiosk, digital waivers, and a staff dashboard showing members, leads, and today's trials. Migrated five locations of member records into one system.
Published articles on a tri-weekly cadence and grew the site to over 150 pages, including a page for each location and program.
Launched SMS bots for trial confirmations and for after-school enquiries across all locations.
Put the booking quiz on 98 pages, so a visitor can start a trial from wherever they land instead of hunting for the contact page.
Brought the newest gym onto the same stack. Its trial and after-school texting runs through our bots while its own membership system stays authoritative, and the two are kept in sync automatically.
Started a monthly reporting document with search, map, sign-up and AI-visibility numbers per location.
What changed
The numbers that moved.
Times shown in search each month
About 61,000Over 100,000
Visits from people who were not searching the gym by name
339 a month492 a month
People who found the gym without searching its name.
Maps coverage
Top three on almost every search people use to find a gym nearby
New sign-ups
227 in four months
Monthly sign-ups at the biggest gym
1935
Monthly enquiries at the same gym
16107
In their words
What the owner wrote on Google.
★★★★★
We brought BlackTiger Growth in to help with our SEO and it’s made a real difference. We’re getting found by people in our area who didn’t know we existed, and that’s turned into new members walking through the door. They also built us a new website that looks incredible and actually converts. Communication has been easy the whole way through and they explain things in plain language. If you run a local business and want more people finding you, these are the folks to call.
Where it stands
What we're working on now.
Bringing the newer gyms onto the same sign-up tracking the others already use, so every location is measured the same way.
Tell us where the business is stuck.
We'll tell you what we'd change first and what number should move if it works.
Book a free call