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Three bots working an application backlog nobody could keep up with.

This one is not a website or a search engagement. Kenan Grace University already had a funnel: a video, an application form, and a CRM. Applications arrived faster than the setters could work them, so we built three bots to handle the parts that didn't need a person, and to hand over the parts that did.

Where it started

What we found.

  • A working funnel from video to application form to CRM.
  • More applications arriving than the setting team could contact.
  • No automated follow-up on an application, so speed of response depended on who was at a desk.
  • No automatic appointment confirmation or reminders, so booked calls were being lost to no-shows.

What we changed

The work.

  1. Joe, an application setter. It reads a new application, texts and emails the applicant, answers questions, and books the call. It escalates to a human the moment the conversation needs one.

  2. Kosh, a dormant-lead miner that reopens conversations with old leads nobody had time to call back.

  3. A confirmation bot: it confirms every booking, then reminds at 24 hours, 6 hours and 30 minutes. It detects when a human has taken the conversation over and gets out of the way.

  4. Hardened all three after an audit: fixed a kill switch that wasn't actually stopping anything, a storage ceiling that would have silently blinded the reminders, and a failure path that was swallowing undelivered texts.

What changed

The numbers that moved.

Closes in one month

44 total, of which 29 came from leads the bot worked

Revenue in that month

$22,367 total, of which $21,032 came from leads the bot worked

High-ticket closes

10, every one from a lead the bot worked

Appointments handled end to end

180, every one confirmed automatically

the confirmation bot's first two weeks

Dormant leads reopened

480 texts to 132 old leads, producing 3 closes and one high-ticket assist

Where it stands

What we're working on now.

The bots are currently switched off. The numbers above cover the period they ran.

Tell us where the business is stuck.

We'll tell you what we'd change first and what number should move if it works.

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