Visits from search each month
About 600Over 900
Total Fitness Outlet logoTotal Fitness Outlet
A 25-year-old business that had gone quiet online.
Total Fitness Outlet had been selling new and used gym equipment for around 25 years. The business had slowed almost to a stop. We built and launched a new website on the first day, then started rebuilding its search presence around the equipment it actually sells.
Where it started
What we found.
- The website was built and launched on the first day of the engagement.
- No blog and no plan for one.
- No structured product data, so the equipment could not appear properly in search results.
- Four and a half stars from 27 Google reviews, with a reply backlog going back to 2016.
- The site was reachable at two different addresses, splitting its own search signal.
What we changed
The work.
Built and launched the website, and set up analytics and search tracking.
Started publishing three times a week, and pushing each article to the Google profile as a post.
Added product data to every equipment page, so machines can show with their brand, condition and price in search.
Published a written grading and warranty standard for used machines.
Fixed the duplicate-address problem across 240 pages, a seven-week-old issue splitting the site's signal.
Rewrote the Google profile, added the Northern Virginia service area, and put eight photographed products on it.
What changed
The numbers that moved.
Times shown in search each month
About 32,000Nearly 43,000
Keywords on page one of Google
2337
Pages on the site
243, of which 180 are equipment pages
Revenue pace
About $1.5 million annualized
Back above the pre-COVID level.
Where it stands
What we're working on now.
Connecting the quote and enquiry forms through to the sale, so the equipment pages can be judged on machines sold rather than traffic.
Tell us where the business is stuck.
We'll tell you what we'd change first and what number should move if it works.
Book a free call